No matter the occasion, KORBEL invites you to celebrate it all. This is the theme of our latest television ad from the award-winning “Celebrate It All” series.

“People sometimes save KORBEL for celebrating the big moments in life,” said Gary Heck, president and owner of KORBEL. “But toast-worthy moments happen every day. That’s why we love the ‘Celebrate It All’ series. It inspires consumers to be more spontaneous and joyful.”

The ad is titled, “Polar Splash.” It begins focused on a swimmer who appears to be competing in a race. As the commercial continues, it is revealed that the swimmer is not competing in a race, but jumping into ice-cold water with friends.

“Polar Splash” began running on NBC, Animal Planet, Bravo, E!, Comedy Central, the Food Network, HGTV, OWN, TLC and VH1 on November 20 and will continue through December 31. Click here to view the spot on KORBEL’s YouTube Channel.

Polar Splash is the third television spot in the “Celebrate It All” series. The first two ads, titled “Sack Race” and “Climber,” were released in 2016 and won two Telly Awards, the premier award honoring outstanding local, regional and cable TV commercials and programs.

We encourage you to find everyday reasons to raise your glass and celebrate with KORBEL this holiday season. Cheers!